Overview:
Industry City is a 6 million sq. ft. converted industrial complex devoted to art, design, fashion and food. It has a vibrant mix of dining, retail and arts. It epitomizes New York City’s diverse and inspired culture. By having an Eataly Pop-up shop at Industry City, we can increase engagement and website visits.
Opportunity:
With large retailers like Amazon breathing down their neck, smaller retailers have to make some changes to keep up! Eataly is looking to design a new version of their site. The opportunity is to design a Pop-up shop for the company Eataly.
Team:
Vincent Lai
Role:
UX | UI Designer, Content Strategist. As the sole designer, I was responsible for brand research, user research and designing a responsive online platform.
Scope:
2 Weeks
Solution:
Since Eataly would like to target a younger market, the goal is to create an engaging and efficient responsive platform that will provide organized content while still embodying Eataly’s brand values.
To view the research and a detailed account of the process for this project, please visit the retrospective below.
